Growth Marketing Manager

About School Pathways

School Pathways is a growing K-12 education software company. If you are excited about joining a tight-knit team creating innovative technology to help educators more effectively manage operations in non-traditional learning environments, we would love to hear from you.

Position Overview

The Growth Marketing Manager will be a multi-faceted, collaborative marketer who can formulate strategies and get in the weeds to execute the integrated marketing activities needed to drive buyer engagement and deliver new sales opportunities.

Candidates should demonstrate a strong working knowledge of demand generation, digital marketing, content strategy, marketing automation systems (such as HubSpot), and analytics.

* This role will be very hands-on, expected to jump between different marketing specialties and contribute much of the day-to-day campaign building and execution. *


Strategic Demand Generation:

  • Design, create, and manage multi-channel marketing campaigns spanning email, paid search, content production, social, nurture streams, organizational partnerships, and more
  • Conduct research on buyer personas, key pain points, new growth opportunities, and industry trends
  • Continually optimize creative messaging, audience segments, and channel strategies
  • Develop a deep understanding of the K-12 Education industry, California Independent Study, the charter school landscape, and SaaS products

Marketing Automation and Database Management:

  • Build prospect segments and target filtered lists in HubSpot for custom messaging that reaches buyers and influencers
  • Design and run lead nurturing campaigns using HubSpot, with a strong track record of driving marketing qualified leads (MQLs) and sales qualified leads (SQLs)
  • Oversee marketing automation operations and database organization in Hubspot

Content Development:

  • Work on both small and large-scale content pieces ranging from blogs and case studies to white papers and webinars
  • Produce graphics and visuals for marketing content, including email headers, social graphics, slide decks, and product flyers

Website Management and Social Media:

  • Update and maintain the company website – creating product and landing pages, laying out content, updating and repurposing content
  • Scheduling and posting new content to social media

Events and Partnership Development:

  • Coordinate for conferences to outline and fulfill sponsorship and exhibitor opportunities
  • Cultivate and maintain relationships with partner organizations


  • 3-7 years of digital marketing experience; experience in SaaS, B2B marketing, enterprise sales, and education is a plus
  • Experience designing and managing multi-channel marketing campaigns while driving goals and working across stakeholders to manage execution
  • Demonstrated ability to take initiative, develop, test, and learn strategies, explore marketing channels, and build new areas of business growth
  • Strong writing and communication skills
  • Strong critical thinking, problem-solving, and time management skills
  • A curious, life-long learner with the ability to quickly digest new information and ask clarifying questions
  • Keen analytical and quantitative skills that can turn data into actionable insights
  • Experience with a marketing automation platform, preferably HubSpot
  • Experience with cross-functional collaboration with internal and external partners
  • Able to learn a deep, feature-rich product set
  • Experience working in WordPress is a plus but not required
  • Writing and design experience is a plus but not required


  • Medical, Dental, and Vision Insurance
  • Generous employee vacation and company holiday schedule
  • 401K participation with company matching
  • Employee paid life insurance
  • Flexible schedule, work from home


Salary range:

  • $70,000-100,000 per year based on factors including experience and skills.

To apply for this position, please submit your resume and cover letter.